Let’s start with the basics. Some field service and manufacturing companies (who we primarily work with) are B2B -- while some are B2C. (Some also might be both.) Each side will want to understand, “Hey, why would case studies matter for our marketing?” Thankfully, we can tackle that in about one paragraph each.

The B2B Side

If you work in an FSO primarily doing or searching for B2B business -- usually meaning you will get a service-level agreement (SLA) with another company to fix their machines and devices -- then case studies are essential. B2B buyers tend to base almost everything on reviews and research, and in the B2B world, that tends to come in the form of case studies. Seventy-seven percent of B2B companies across multiple industries use case studies, per MarketingProfs research; 69 percent of B2B companies in a 2014 study said case studies were their best tactic for creating new customers.